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The Marketplace: Online Business | Marketing | Finance| Lifestyle

The Marketplace is a weekly podcast posted every Sunday and hosted by Priest Willis, Sr. The podcast is created with you in mind and talks with a variety of industries such as education, business, sports, comedy, entrepreneurship and more!
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The Marketplace is a weekly podcast posted every Sunday and hosted by Priest Willis, Sr. The podcast is created with you in mind and talks with a variety of industry leaders in business, education, music, sports, comedy, entrepreneurship and more!

Oct 18, 2020

Eric Bandholz couldn’t grow facial hair at his corporate bank job. So he took the next logical step: He quit and built a business around his beard known as Beard Brand. Eric is husband, father, entrepreneur, YouTuber, world traveler, and graphic designer.

Eric is what he called “An urban beardsman” His vision is fostering a community for the bearded lifestyle that gives men the tools to wear a beard in any environment. Since launching an e-commerce site in January of 2013, Beardbrand has grown from zero to over $120k per month built primarily on branding. Eric has appeared on national
television show Shark Tank, been viewed nearly 4 million times on YouTube, and featured in Wall Street Journal, NY Times, Business Insider, INC and Forbes.

An entrepreneurial individual with over 10 years experience in marketing, sales, and design, Eric is building lasting business relationships that result in fruitful partnerships which has been their key to success.

In this episode, Eric and I discuss;

  • His move from a financial advisor to growing a thriving mens grooming business.
  • His experience on Shark Tank
  • His approach on building great content on Youtube and Instagram
  • Focusing on the business and consumer gifts he has vs the ones he doesn’t.
  • Misconceptions on having a beard in the workplace
  • and much more

Other Resources:

Why the Beard Grooming Market Continues To Grow

Oct 11, 2020

I've been in the affiliate marketing space for almost 20yrs and have done well both as an affiliate and an affiliate manager. I created sites early on (late 90's) when I just had an Amazon banner up and even as recent as November, 2016 I sold a subscription box affiliate website. I've managed small to large multi-million dollar affiliate programs (Buyseasons, Lenovo, etc...), sit on the board of Affiliate Summit the largest affiliate marketing conference. 

Although this space changes a lot, some things stay the same. I hope there's something you can take from this.

Also check this link out to explore more on affiliate marketing (deck included)

http://www.affiliatemission.com/heres-free-affiliate-marketing-best-practices-lesson/

Oct 4, 2020

Dave is the founder of Kindlepreneur, and advanced book marketing website. Dave helps authors and aspiring authors sell more books and make more money. An author himself, Dave penned the Book,  Amazon Kindle Rankings – How To Rank Your Kindle Book #1 ON Amazon. He’s been featured in Forbes, Entrepreneur and SEMrush for his marketing tactics.

Prior to being an online entrepreneur, he served the US military as a nuclear engineer, military diplomat and even an International Arms Dealer.

Dave and I discuss;

  • His family history in the Military.
  • Being an entrepreneur
  • How Amazon changed the book industry
  • His site Kindlepreneur and KDP Rocket.
  • Should all entrepreneurs write a book?
  • Steps to marketing your book
  • Ideal price on selling books

Sponsor/Partnership

Namecheap is a domain name registrar and web hosting company.

Other Resources:

Dave's Book Marketing Show Podcast

Scribe formerly Book In A Box mentioned on the show

Amazon Book Advertisement with AMS (Dave's Free Udemy Course)

Sep 27, 2020

What can the super wealthy teach us about having a secure financial future?

The Thin Green Line: The Money Secrets of the Super Wealthy by Paul Sullivan. “Wealth Matters” columnist for The New York Times reveals the decisions, behaviors, and worldviews that lead to true wealth. For the better part of the past decade, Paul has written about and lived among some of the wealthiest people in America. He has learned how they save, spend, and invest their money; how they work and rest; how they use their wealth to give their children educational advantages, but not strip them of motivation. He has also seen how they make horrendous mistakes.

Firsthand, Paul knows why some people, even “rich” people, never find true wealth, and why other people, even those who have far less, are far better off financially. His book shows how others can make better financial decisions—and come to terms with what money means to them. It lays out how to avoid the pitfalls around saving, spending, and giving money away and think differently about wealth to lead a more secure and less stressful life. An essential complement to all of the financial advice available, this “timely…smart” (Publishers Weekly) guide is a welcome antidote to the idea that wealth is a number on a bank statement.

Paul and I discuss;

  • The thin green and the distinction between being rich and wealthy
  • Why it was important for readers to understand the difference?
  • The meeting he talks about in the beginning of his book with Tiger 21 members.
  • How the wealthy use debt strategically
  • The misconception on how the wealthy view taxes
  • The wealthy’s spending philosophy
  • How the wealthy teach financial literacy to their kids
  • and much more!

Sponsor/Partnership

Namecheap is a domain name registrar and web hosting company.

Paul brought up teaching his young children how to save by using the Money Savvy Piggy Bank. Get yours here TODAY.

Business Insider article on money secrets of the wealthy

Sep 21, 2020
Alfred A. Edmond Jr. is SVP & Executive Editor-at-Large of Black Enterprise, responsible for providing brand, marketing and content leadership as a member of BEs senior management team. Alfred is a widely recognized expert on personal finance, entrepreneurship, mentorship, leadership development and the practical application of faith in daily living. 
 
He is also known for his A Grown Man Knows content on the values and behaviors of responsible, life- affirming manhood, which has garnered enthusiastic appreciation.
 
Alfred and I discuss:
    • Start in Journalism
    • The beginning of working @ Black Enterprise
    • His First assignment (story)
    • Remembering Reginald F. Lewis
    • The shift in media
    • Black Enterprise stake in events
    • The Grown Zone
    • and much more....

Other Resources:

I Am College Material!: Your Guide to Unlimited College, Career, and Life Success

Deal of the year - Reginald F. Lewis (Black Enterprise article)

Sponsor/Partnership

Blooom – Your 401k could earn more. Take a minute to link up your 401k to and maximize your investments. For $10/ month, we manage your nest egg so you can enjoy life.

Sep 13, 2020

Craig Dubitsky is one of the most creative minds in consumer goods, with a proven track record for finding the white space in competitive markets. He is the "Friendly Founder" of Hello — the “naturally friendly” oral care company whose products are vegan, never tested on animals, and made in the USA.

Prior to Hello, Craig co-founded Eos, a women’s personal care brand known for its ubiquitous lip balm. He also served as SVP of Venture Development at Simon Property Group, leading the initial investment in Method Products — a manufacturer of biodegradable natural cleaning supplies, which was named the 16th “most innovative company in the world” by Fast Company in 2008. Craig himself was named to Advertising Age's Creativity 50 as one of the “Most Influential and Innovative Creative Thinkers and Doers” in 2014.

In this conversation, Craig shares the story of how he founded Hello, and offers advice from his transformative career.

Sponsor/Partnership:

Blooom – Your 401k could earn more. Take a minute to link up your 401k to and maximize your investments. For $10/ month, we manage your nest egg so you can enjoy life.

Sep 6, 2020

Brian Smith was born in Australia, where he developed his love of surfing. A chartered accountant, he studied at the UCLA Graduate School of Management, and with $500 of start-up money, he founded UGG Imports to bring sheepskin footwear to America. A passionate innovator and entrepreneur, Brian is one of the most sought after business leaders in the country today. As a media guest and inspiring speaker, he is committed to teaching his breakthrough business strategies to entrepreneurs and translating personal vision and spirituality into company culture.

Brian and I discuss;

  • The motivation for business
  • Bringing a trend from Australia to California
  • Challenges he overcame in the early days like getting distribution for his product
  • How exercise and meditation helps him manage stress in business
  • How to create demand for a product that the market doesn’t necessarily know it “needs”.
  • The brand re-alignment that created the tipping point for Ugg’s
  • His four mantras for business.
  • Important things to understand if your goal is to build an iconic brand
  • and more…

Other Links:

The Birth of a Brand (book)

Sponsor/Partnership:

TubeBuddy’s channel management browser plugin helps content creators, brands, and networks save time and grow their brands directly from within YouTube.

 
Aug 30, 2020

Buy low, sell high. It’s a simple idea that a bored accountant used to create a multi-million dollar business, and one that he says you can replicate as a side-hustle. Ryan Grant graduated from college, pursed a career in accounting and quickly found himself wanting more in life. It started while in college, Ryan started shopping for sales in popular retail stores and buy items in bulk. But instead of purchasing what he liked, Ryan came armed with a secret weapon…an Amazon seller’s account and his phone.

Ryan would find sale items in Walmart, Target and Toys R Us, then used the Amazon seller app to compare them to online prices.

Eventually In 2013 Ryan quit his full-time job paying over $50K per year to pursue making a full time income selling online. His business now does over 7-figures in sales per year and he sits down with the Marketplace to discuss just how he did it.

Extra Resources:

Online Selling Experiment

Scoutify—App used for aiding online arbitrage.

Keepa—Amazon price tracker

Camel Camel Camel—Amazon price tracker

Oaxray—Scouting reports for Online Arbitrage

Tactical Arbitrage—Scouting reports for Online Arbitrage

 

Sponsor/Partnership:

Coinbase  a secure online platform for buying, selling, transferring, and storing digital currency

Aug 23, 2020

I had the pleasure of sitting down with current CEO and Co-founder of Super Heroic, Jason Mayden.  Jason and I met briefly while he was in Raleigh, NC to speak at the city’s Small Business Week Kick-Off where I brought my sons to hear his inspiring message of entrepreneurship, design, fatherhood and play. In his previous role at Nike, Jason Mayden oversaw the design and execution of all conceptual products, data driven
innovations and inline lifestyle and performance product for Jordan Brand, as the Senior Global Design
Director.

During his 13+ year career at Nike, Mayden led and contributed to the creation of innovative sport performances products for athletes and cultural icons such as Carmelo Anthony, Chris Paul, Russell Westbrook, Derek Jeter, and Michael Jordan.

Super Heroic Inc. a business focused on creating quality play performance product, technology and services for elementary school aged children and families.

Jason and I discuss;

  • His experience growing up in Chicago and the inspiration of the Michael Jordan era
  • His experience and evolution while at Nike
  • His Passion for gym shoes…tennis shoes, kicks, you get it 🙂
  • Leaving Nike and starting his own brand, Super Heroic
  • Magic Johnson becoming an investor
  • Best business advice
  • and much more!!

Also check out our Marketplace Post Game discussionsWhat makes a good leader? and What will you use as your fuel?

Aug 9, 2020

MyPillow founder and CEO Mike Lindell had a dream about the perfect pillow. Now he’s a millionaire.

Mike started his own business in his garage, working hard and not sleeping well, so he set out to design a pillow that would help him sleep. After two years he finally came up with the patented fill, ensuring MyPillow® that would be breathable and washer and dryer safe. Mike heard a lot of “no’s” in those early years, but never gave up on his passion to share his pillow with the world and to this day Mike has more than 1200 employees, and his company is estimated at taking  in $100 million a year.mike

Tune in to hear his story and find out some of the growing pains Mike experienced along the way. In this interview Mike will share his personal story with cocaine addiction and recovery and also offer some advice to other entrepreneurs who are just starting their own company or going through struggles today.

Sponsor/Partnership:

TubeBuddy’s channel management browser plugin helps content creators, brands, and networks save time and grow their brands directly from within YouTube.

Mike’s Story and Business Journey – Timeline

The Preposterous Success Story of America’s Pillow King – Bloomberg Story

Aug 3, 2020

After serving a total of four prison sentences for crimes ranging from burglary to armed robbery to drug dealing. Dave Dahl turned his life around during his last stint and rejoined the family bakery shortly after his release. He went on to co-create Dave’s Killer Bread.

Dave had to accept that—at least for Dave Dahl—there’s no “happily ever after”. But he finds great satisfaction in “fighting the good fight”, one day at a time. He believes that forgiveness of self and others is one of the keys to inner peace and personal growth. But it’s only one of many lessons he’s come away with through all of his struggles—and triumphs.

Dave’s Killer Bread, a family endeavor, was sold to Flowers Foods in 2015, leaving Dave with a void to fill. He spent the next 2-plus years building what is perhaps the largest collection of African tribal art in the world. During this time he lived a semi-hermetic lifestyle. Now, with a healed heart and mind, he steps back out on a mission to help inspire others to find their own brand of success.

“‘Good Seed’ is much more than a killer bread recipe. Having been a ‘bad seed’ and destroying everything in my path as a troubled young man, I finally found the path of humility and teachability. It gives me the courage to fall down 7 times, and get up 8.”

Sponsor/Partnership
Thrive Themes Blazingly fast WordPress templates and plugins, built to get more traffic, more subscribers, more clients and more customers for you.

Jul 27, 2020

The equation is simple. Soul + swag x New Orleans = Dee-1. He has created his own lane in Hip-Hop by making music that motivates anyone on a mission to win the game of life. He is the voice of those underdogs who grind with a purpose.

Dee-1 is Real, Righteous, and definitely Relevant. I enjoyed talking with the LSU about hisviral hit “Sallie Mae Back” which you hear in the opening of the podcast and he  discusses quitting his job as a middle school teacher to rapping full time which has since taken off!

Dee-1 also known as David talks about the man you see on stage is the same man he is off of it and you have to respect how pure that is. He also talks about turning down a record deal provided by Cash Money/Young Money Records because his message was so different (he does not curse in his music).

Dee-1 and I also cover…

  • His upcoming Tour, The SlingShot David Tour
  • His life growing up in New Orleans
  • How he handles money and still driving his 98 Honda even after signing to a major deal.
  • Faith
  • How he handles the pressure of the music business mentally and spiritually?
  • And Much more…
Jul 20, 2020

Former NBA player Mark Blount continues to be successful off the court while being a phenomenal small business owner and real estate investor. Having a professional basketball career for 10 years, Mark Blount has played center for the Miami Heat and the Boston Celtics, just to name a few.

He recently did an interview on The Undefeated and said “I owned quite a bit of real estate in Palm Beach Gardens — seven buildings. I went in there with a friend of mine. We renovated them, all the units there, and brought them back up to, back then it was 2012 code: new bathrooms, new floors, new kitchens and all that stuff,”. Blount then joined the soft-pretzel franchise Auntie Anne’s. He opened two stores in West Palm Beach and one in Jensen Beach, Florida. After building and operating the franchises for four years, he sold the stores to focus on real estate. He purchased them for a little under $700,000 and sold them for about $2M.

Mark and I discussed;

  • Growing up and balling in NYC
  • His first big contract
  • Playing basketball overseas
  • Avoiding the financial traps as an athlete
  • First investment after his basketball career
  • His business in real estate and getting into franchising
  • and much more!

Sponsor/Partnership:

The Beginner’s Guide To Outsourcing Your Business: Find, Hire, and Build Your Team Virtually Today! $2.99 Ebook on Amazon. Step-by-step guide every entrepreneur needs to build his or her business with the asset of working with virtual employees. Focusing on business growth, giving you the time to work less in the business and more time working on the business.

Jul 13, 2020

Ted Rossman is an Industry Analyst at CreditCards.com and writes the “Wealth and Wants” column. He has seven years of experience in the credit card and personal finance industries as a member of the award-winning communications department at CreditCards.com and its sister sites, The Points Guy and Bankrate.

Ted and I Discuss;

  • Steps to getting involved in the finance industry
  • Having credit cards doesn’t mean having debt
  • How to pick the best credit cards for me
  • Best card for travelers
  • Ted’s Cashback strategy
  • How many credit cards should you have?
  • Understanding your credit report and score
  • Myths with credit cards
  • and much more!

Other Resources:

Ted’s Cashback Strategy
FICO 9 Info
Dave Ramsey’s Philosophy on Credit Cards

Sponsor/Partnership

Namecheap is a domain name registrar and web hosting company.

Jun 22, 2020

Chad Carson who also goes by "Coach" proves that you that you don’t need a large down payment to get started in real estate. You can even learn “how to do one of the more important parts of the rental business on someone else’s dime” if you’re smart about it.

This episode is packed with actionable advice to help get you started with a side hustle in the real estate market, as well as some long-term options to set you on the path to building long-term wealth.

Chad and I discuss;

  • How to start making money in real estate now. Here's a hint...you have to innovate and hustle.
  • Getting into real estate with bad credit or no credibility
  • How to use house hacking to earn rental income and live for free
  • How live-in flips can build your nest egg tax-free
  • How anyone can start master leasing
  • How to become a leasing agent
  • How to start “bird-dogging”for deals
  • and much more...

You can learn more about Chad and his real estate business at CoachCarson.com, where he writes about using real estate investing to retire early and do what matters.

Here are a few resources from Chad to help you along:

Sponsor/Partnership

The Beginner’s Guide To Outsourcing Your Business: Find, Hire, and Build Your Team Virtually Today! $2.99 Ebook on Amazon. Step-by-step guide every entrepreneur needs to build his or her business with the asset of working with virtual employees. Focusing on business growth, giving you the time to work less in the business and more time working on the business.

Jun 15, 2020

Susie Moore entrepreneur, writer and life coach based in New York City. A former sales leader for a Fortune 500 company, she inspires and educates people to live the lives they imagined by tuning in to their authentic power and unlocking the confidence to get what they really, really want.

Beyond her high vibe personality, she’s also a force to be reckoned with as a life coach and business woman. In this interview, you’ll learn more about how Susie manages to be positive and joyful ALL the time, how she’s taken so many risks in her life with grace, how to be more confident, and how to create a profitable side hustle that allows you to live out your purpose.

Sponsor/Partnership
Thrive Themes Blazingly fast WordPress templates and plugins, built to get more traffic, more subscribers, more clients and more customers for you.

Other Links:

Five Minutes To Famous

Having A Side Hustle Allowed Susie Moore To Walk Away From A $500K Job (Forbes article)

What If It Does Work Out?: How a Side Hustle Can Change Your Life (book)

How to turn your hobby into a sustainable side hustle (MarketWatch Article)

Jun 8, 2020

Paul Jarrett Co-Founded Bulu, Inc. also known by the subscription box name Bulu Box in 2012 (now updated to a white label system). Paul was running in a marathon with his wife and as the volunteers were handing out sample products for them to use along the run, they later realized that there was an opportunity and a market for sending out health products and vitamins to others in a more curated process and collect essential data along the way.

Paul’s work experience spans the country. From NYC to San Francisco, he has launched million dollar brands such as Neebo and executed multi-facted campaigns for Lowe’s and Nike so he understood what it meant to take this subscription box idea to market and quickly began to see success. It also helped that he was Vice President and Board Member of Complete Nutrition which also provided a little insight into the space. He built the Marketing Department, trained dozens of franchises and positioned Complete Nutrition and its products for success in a saturated market.

I enjoyed my conversation with Paul and I hope you do as well and helps you along your journey. In this episode we cover;

  • From going to school for journalism to becoming the CEO of an online business
  • How Bulu Box works
  • How businesses like his is changing the way we shop
  • How hard is it for a subscription box company to be backed by VCs (venture capitalist)
  • What have been great marketing and business strategies
  • Ideas from Birch Box
  • Is The Subscription Business Model Taking Over?

Sponsor/Partnership

The Beginner’s Guide To Outsourcing Your Business: Find, Hire, and Build Your Team Virtually Today! $2.99 Ebook on Amazon. Step-by-step guide every entrepreneur needs to build his or her business with the asset of working with virtual employees. Focusing on business growth, giving you the time to work less in the business and more time working on the business.

May 30, 2020
Kadee Malone, eldest daughter of Karl Malone. Karl is considered one of the greatest power forwards in NBA history. Playing college ball at Louisiana Tech University, Utah Jazz of course and LA Lakers. Kadee who is lovingly referred to as "the boss lady" talks about how she's built Legends Cigar lounge and brand with her dad.

 

While he was collaborating with La Aurora on his personal cigar, it became clear that Karl wanted to create a place in his hometown where he and his friends and family could enjoy a smoke and fellowship.  That eventually led them to open Legends Cigar and Vape in Ruston, Louisiana, where the family resides.  Building the cigar lounge took three years, and provided an opportunity for his daughter, Kadee, to lead the construction and design effort.



Kadee’s vision was to create a rustic lounge with a spacious, yet cozy atmosphere that had plenty of places to smoke and talk.  She incorporated sports memorabilia and family photos from Karl’s career in basketball and also of the talented family’s various sports accolades.  The shop also celebrates the great state of Louisiana and their beloved hometown of Ruston. As a result of her input and the focused efforts Kadee made through the lounge design and development process, Karl trusted Kadee to take the lead and was ready to hand her the keys. Karl said, “I called her one morning and had her come to the store.  I just said ‘Congratulations, you’re the owner.’” Since then, Kadee has been the driving force behind expanding Legends’ offerings – from cigars to vape, cigar related products, and now CBD

 

Sponsor/Partnership

The Beginner’s Guide To Outsourcing Your Business: Find, Hire, and Build Your Team Virtually Today! $2.99 Ebook on Amazon. Step-by-step guide every entrepreneur needs to build his or her business with the asset of working with virtual employees. Focusing on business growth, giving you the time to work less in the business and more time working on the business.

May 24, 2020

Have you ever wanted to brew your own beer? YOU CAN BREW IT!

I had the pleasure to have a discussion with Martin Keen on his own brewing journey and his approach to Youtube.  Martin is working to brew all 99 beers in 99 weeks! He has the goods on his channel which offers brew days, see the recipes, and check out the home brew beer tastings.

Homebrewing is still a hobby for Martin who works "9-5" in tech but his operation between the systematic approach of equipment, time spent in brewing, editing and more is almost a nice small business in itself. 

martin-keen

Martin and I discuss;

  • His background prior to homebrewing
  • A Hobby vs. Business
  • The start in homebrewing
  • Difference between homebrew and pro brewing?
  • Seeing where craft beer and homebrewing has been, where do you see it going?
  • Building a homebrewing brand on Youtube
  • How others can start in homebrewing 
  • and much more

Sponsor/Partnership

The Beginner’s Guide To Outsourcing Your Business: Find, Hire, and Build Your Team Virtually Today! $2.99 Ebook on Amazon. Step-by-step guide every entrepreneur needs to build his or her business with the asset of working with virtual employees. Focusing on business growth, giving you the time to work less in the business and more time working on the business.

May 17, 2020
Kevin L. Matthews II is an author, founder of Building Bread and former financial advisor. Currently, Kevin is the Director of Consumer Information for New York City's Office of Financial Empowerment where he oversees strategic initiatives.  
 
He has helped hundreds of individuals plan for their retirement in addition to managing more than $140 million in assets during his advisory career. By 2017, he was named one of the Top 100 Most Influential Financial Advisors by Investopedia.  
 

Sponsor/Partnership

The Beginner’s Guide To Outsourcing Your Business: Find, Hire, and Build Your Team Virtually Today! $2.99 Ebook on Amazon. Step-by-step guide every entrepreneur needs to build his or her business with the asset of working with virtual employees. Focusing on business growth, giving you the time to work less in the business and more time working on the business.

May 10, 2020
A 27 year old man has been going viral!
 
A professed self-made millionaire said to save as much as 80% of his salary.Todd Baldwin makes $615,000 a year (or $305,000 after business expenses) from various streams of income. He and his wife own a few rental properties, plus Todd works a day job selling commercial insurance.
 
Todd has always been good with money, and his net worth crossed $1,000,000 when he was just 25 years old. Todd was featured in an article by CNBC. where he said :“Although our net worth is seven figures, we don’t do a lot of the typical things that most people envision millionaires doing. We are super frugal". 
 

Sponsor/Partnership

The Beginner’s Guide To Outsourcing Your Business: Find, Hire, and Build Your Team Virtually Today! $2.99 Ebook on Amazon. Step-by-step guide every entrepreneur needs to build his or her business with the asset of working with virtual employees. Focusing on business growth, giving you the time to work less in the business and more time working on the business.

May 3, 2020

Matt Miller, founder of SchoolSpiritVending.com, started this  journey out of desperation to support his family and with just one gumball machine, he quickly scaled to more machines and realized it was a business that could stick. Matt transformed this passive income business into a franchise designed to help schools raise funds they needed as an alternative to some of the traditional ways, installing spirit merchandise vending machines that replaced the need for kid-powered door-to-door fundraising. People began to reach out to Matt on how they could repeat this in their own area.

If you want to learn more about the vending businesses as a source of income...even as a side hustle, tune in to hear Matt’s story. He’ll share his tips on getting started as a franchise owner, partnering with schools, and how parents and kids can learn entrepreneurial skills as a family.

Matt and I cover;

  • The story of Matt’s first gumball machine and how he scaled to more.
  • Spirit School Vending: The business model and and changing how schools fundraise.
  • How the vending machine business can be disruptive and change with tech.
  • Investments, costs, margins associated with vending machine
  • How Matt sources inventory and stock machines.
  • Matt's FREE gift to our listeners below.
  • And much more!

FREE Gift! http://ssvbusiness.com/mandm/

Apr 19, 2020

As CEO of ReviTrage, Nick is responsible for generating over $10M+ in revenue each month for his clients via digital/social promotion. 

What if I told you that one site alone can make or break your business in many ways. When sites have amazing viral success, it's a great story to share. When they fail, it can hurt for a long time.

Nick shared his successes in broadening his reach through new products and services—not dependent on Google—such as Reddit. Nick has spent a lot of time in what can appear to be a complex but welcoming community and today shares his insight into being a real part of this ever-growing community. Nick and I discuss...

  • Revenue generated for his clients and commissions paid to him.
  • What Reddit is?
  • Success that he's seen on Reddit
  • How to get involved in the Reddit community
  • The ways smart marketers and freelancers are using Reddit to drive traffic and generate leads
  • The differences between “brand platforms” (like Facebook) and “community platforms” like Reddit.
  • The types of content that perform best on community platforms.
  • and much more!
Apr 12, 2020

How can small businesses survive the turbulent times coming ahead in 2020. Businesses across the global have been faced with this very question. Trials and tribulations are nothing new to small businesses but sometimes harder to grasp your mind around when you didn't created the challenges it faces. Other entrepreneurs have been faced with these questions even outside of a pandemic. The only thing you have during a crisis is your conduct during it. I had a chance to talk with Paul Downs who started making custom furniture in 1986, shortly after graduating from the University of Pennsylvania with a degree in engineering. Downs has only one line on his résumé but has a wide variety of skills gained in thirty years of running his business.

His clients range from individuals and small businesses to Fortune 500 companies, all branches of the military, and foreign governments. Downs lives with his wife and three sons outside of Philadelphia.

In addition to running the business, Paul is a prolific writer. If you felt like your business was about to shut down, could you imagine reaching out to the New York Times with an offer to share the experience with thousands of people? Paul Downs thought it would make for a good story and he wrote for the NYTimes.com for 4-years before writing a “year in the life of my business” book: Boss Life.

You’ve never read a business book like Boss Life. The book quickly joined our list of “must reads” for all current and potential business owners. The work is the most honest and transparent business book that we have ever read and we encourage all of you to read it. If you felt like your business was about to shut down, could you imagine reaching out to the New York Times with an offer to share the experience with thousands of people? Paul Downs thought it would make for a good story and he wrote for the NYTimes.com for 4-years before writing a “year in the life of my business” book: Boss Life.

Sponsor/Partnership:

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Paul Downs Forbes articles

Apr 5, 2020

Born and raised in Rye, New York, Jeff Amendola moved to North Carolina in 2009. When he arrived in Durham. North Carolina in his search for a career, he became a Durham Police Officer. He never forgot that as a kid, he would often go shopping along Arthur Avenue in the Bronx with his parents and come across a cigar factory where he would watch the torcedors roll cigars and decided to start in the cigar business after starting as a side hustle, he created his own Amendola Family Cigar Brands. He reached out to the cigar makers he’d befriended on Arthur Avenue to design him a signature cigar that he could use at his pop-up cigar events. 

While sitting at a live Watts & Ward event, Jeff and I discuss;

  • How he got started in cigars
  • Starting young in an "older" industry and creating a brand
  • Thoughts around saturation in the cigar market
  • How he promotes the brand (online, trade shows, events, etc)
  • Favorite Amendola Cigar
  • Working with different fillers and wrappers
  • U.S Food and Drug Administration (USFDA)  treatment on premium cigars vs. cigarettes.
  • Cigars for beginners
  • Cuban Cigars and much more!

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