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The Marketplace: Online Business | Marketing | Finance| Lifestyle

The Marketplace is a weekly podcast posted every Sunday and hosted by Priest Willis, Sr. The podcast is created with you in mind and talks with a variety of industries such as education, business, sports, comedy, entrepreneurship and more!
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The Marketplace is a weekly podcast posted every Sunday and hosted by Priest Willis, Sr. The podcast is created with you in mind and talks with a variety of industry leaders in business, education, music, sports, comedy, entrepreneurship and more!

May 10, 2020
A 27 year old man has been going viral!
 
A professed self-made millionaire said to save as much as 80% of his salary.Todd Baldwin makes $615,000 a year (or $305,000 after business expenses) from various streams of income. He and his wife own a few rental properties, plus Todd works a day job selling commercial insurance.
 
Todd has always been good with money, and his net worth crossed $1,000,000 when he was just 25 years old. Todd was featured in an article by CNBC. where he said :“Although our net worth is seven figures, we don’t do a lot of the typical things that most people envision millionaires doing. We are super frugal". 
 

Sponsor/Partnership

The Beginner’s Guide To Outsourcing Your Business: Find, Hire, and Build Your Team Virtually Today! $2.99 Ebook on Amazon. Step-by-step guide every entrepreneur needs to build his or her business with the asset of working with virtual employees. Focusing on business growth, giving you the time to work less in the business and more time working on the business.

May 3, 2020

Matt Miller, founder of SchoolSpiritVending.com, started this  journey out of desperation to support his family and with just one gumball machine, he quickly scaled to more machines and realized it was a business that could stick. Matt transformed this passive income business into a franchise designed to help schools raise funds they needed as an alternative to some of the traditional ways, installing spirit merchandise vending machines that replaced the need for kid-powered door-to-door fundraising. People began to reach out to Matt on how they could repeat this in their own area.

If you want to learn more about the vending businesses as a source of income...even as a side hustle, tune in to hear Matt’s story. He’ll share his tips on getting started as a franchise owner, partnering with schools, and how parents and kids can learn entrepreneurial skills as a family.

Matt and I cover;

  • The story of Matt’s first gumball machine and how he scaled to more.
  • Spirit School Vending: The business model and and changing how schools fundraise.
  • How the vending machine business can be disruptive and change with tech.
  • Investments, costs, margins associated with vending machine
  • How Matt sources inventory and stock machines.
  • Matt's FREE gift to our listeners below.
  • And much more!

FREE Gift! http://ssvbusiness.com/mandm/

Apr 19, 2020

As CEO of ReviTrage, Nick is responsible for generating over $10M+ in revenue each month for his clients via digital/social promotion. 

What if I told you that one site alone can make or break your business in many ways. When sites have amazing viral success, it's a great story to share. When they fail, it can hurt for a long time.

Nick shared his successes in broadening his reach through new products and services—not dependent on Google—such as Reddit. Nick has spent a lot of time in what can appear to be a complex but welcoming community and today shares his insight into being a real part of this ever-growing community. Nick and I discuss...

  • Revenue generated for his clients and commissions paid to him.
  • What Reddit is?
  • Success that he's seen on Reddit
  • How to get involved in the Reddit community
  • The ways smart marketers and freelancers are using Reddit to drive traffic and generate leads
  • The differences between “brand platforms” (like Facebook) and “community platforms” like Reddit.
  • The types of content that perform best on community platforms.
  • and much more!
Apr 12, 2020

How can small businesses survive the turbulent times coming ahead in 2020. Businesses across the global have been faced with this very question. Trials and tribulations are nothing new to small businesses but sometimes harder to grasp your mind around when you didn't created the challenges it faces. Other entrepreneurs have been faced with these questions even outside of a pandemic. The only thing you have during a crisis is your conduct during it. I had a chance to talk with Paul Downs who started making custom furniture in 1986, shortly after graduating from the University of Pennsylvania with a degree in engineering. Downs has only one line on his résumé but has a wide variety of skills gained in thirty years of running his business.

His clients range from individuals and small businesses to Fortune 500 companies, all branches of the military, and foreign governments. Downs lives with his wife and three sons outside of Philadelphia.

In addition to running the business, Paul is a prolific writer. If you felt like your business was about to shut down, could you imagine reaching out to the New York Times with an offer to share the experience with thousands of people? Paul Downs thought it would make for a good story and he wrote for the NYTimes.com for 4-years before writing a “year in the life of my business” book: Boss Life.

You’ve never read a business book like Boss Life. The book quickly joined our list of “must reads” for all current and potential business owners. The work is the most honest and transparent business book that we have ever read and we encourage all of you to read it. If you felt like your business was about to shut down, could you imagine reaching out to the New York Times with an offer to share the experience with thousands of people? Paul Downs thought it would make for a good story and he wrote for the NYTimes.com for 4-years before writing a “year in the life of my business” book: Boss Life.

Sponsor/Partnership:

TubeBuddy’s channel management browser plugin helps content creators, brands, and networks save time and grow their brands directly from within YouTube.

Extra Links:

Paul Downs Forbes articles

Apr 5, 2020

Born and raised in Rye, New York, Jeff Amendola moved to North Carolina in 2009. When he arrived in Durham. North Carolina in his search for a career, he became a Durham Police Officer. He never forgot that as a kid, he would often go shopping along Arthur Avenue in the Bronx with his parents and come across a cigar factory where he would watch the torcedors roll cigars and decided to start in the cigar business after starting as a side hustle, he created his own Amendola Family Cigar Brands. He reached out to the cigar makers he’d befriended on Arthur Avenue to design him a signature cigar that he could use at his pop-up cigar events. 

While sitting at a live Watts & Ward event, Jeff and I discuss;

  • How he got started in cigars
  • Starting young in an "older" industry and creating a brand
  • Thoughts around saturation in the cigar market
  • How he promotes the brand (online, trade shows, events, etc)
  • Favorite Amendola Cigar
  • Working with different fillers and wrappers
  • U.S Food and Drug Administration (USFDA)  treatment on premium cigars vs. cigarettes.
  • Cigars for beginners
  • Cuban Cigars and much more!

Other Resources:

Sponsor/Partnership

The Beginner’s Guide To Outsourcing Your Business: Find, Hire, and Build Your Team Virtually Today! $2.99 Ebook on Amazon. Step-by-step guide every entrepreneur needs to build his or her business with the asset of working with virtual employees. Focusing on business growth, giving you the time to work less in the business and more time working on the business.

Mar 29, 2020

Chris Matyszczyk is a writer, speaker and adviser to corporations and individuals.

He currently advises corporations and individuals on content creation, advertising and marketing through his company HOWARD RAUCOUS LLC. His clients have comprised some of the world’s largest corporations, as well as some of the more quirky small brands — and even some very strange people.

He’s also a columnist CNET, Chris created the CNET column TECHNICALLY INCORRECT, which now appears on ZDNET.

Mediapost named him the Most Influential Person on Madison Avenue. He’s also been named the Most Influential Content Marketer in the US. He also wrote one of the 20 Most Read Posts on the Web Since 2009. (It was one about engineers and idiots, naturally.)

More recently, he also created another column on Inc.com called Absurdly Driven. There, he turns his twisted eye and fingers to all parts of business, especially airlines (which I also have a "twisted eye on).

 

Sponsor/Partnership

The Beginner’s Guide To Outsourcing Your Business: Find, Hire, and Build Your Team Virtually Today! $2.99 Ebook on Amazon. Step-by-step guide every entrepreneur needs to build his or her business with the asset of working with virtual employees. Focusing on business growth, giving you the time to work less in the business and more time working on the business.

Mar 21, 2020

As a youth, Corey Pegues was a criminal. As an adult, he became a high-ranking police officer. Corey, a native of Queens, retired from the NYPD as a deputy inspector in 2013, after twenty-one years of service.

We talk about Corey's life and book Once a Cop: The Street, the Law, Two Worlds, One Man in which he opens up about why he joined the New York Police Department after years as a drug dealer. Corey speaks honestly about the poor choices he made while coming of age in New York City during the height of the crack epidemic. He’s equally candid about why he turned his life around, and takes you inside the NYPD, where he becomes a decorated officer despite bureaucratic pitfalls and discriminatory practices. Written with the voice and panache of someone who knows the streets, Once a Cop is a credible and informative look at the forces that lead some into a life of crime and what it means to make good on a second chance.

Hustler, Police Officer, Executive
 

Sponsor/Partnership:

Blooom – Your 401k could earn more. Take a minute to link up your 401k to and maximize your investments. For $10/ month, we manage your nest egg so you can enjoy life.

Mar 16, 2020
Comedy Hype founder Jon Williams sits down with me for a rare interview on comedy, building his Youtube Channel and more. After listening to this interview, you'll hear why I'm excited to see the growth of this platform.
 
Jonathan is an Atlanta-based entrepreneur who created a digital platform ComedyHype.Com,that focuses on comedy and the entertainers who make us laugh. He credits his early awareness of the Internet’s influence in videos in watching the early success of Q, founder of World Star Hip Hop. People are getting most of their laughs online and J. Will hopes his platform can be at the forefront of distribution in that field. 
 
Jonathan and I discuss...
  • The beginnings of business and finding the white space
  • Failure in business
  • YouTube being sustainable
  • The growth of comedy
  • Building a brand
  • Taking an "L" in an opportunity with Kevin Hart and the LOL Network
  • Mount Rushmore of Comedy 
  • and more!

Sponsor/Partnership:

Blooom – Your 401k could earn more. Take a minute to link up your 401k to and maximize your investments. For $10/ month, we manage your nest egg so you can enjoy life.

Mar 9, 2020

I had the pleasure of joining my friend Robert Glover aka as Brix of Brix Fitness on his podcast where we talked about mental health. Rob has joined this podcast in the past to talk about his journey into becoming a very successful YouTuber and businessman and he’s shared some of his struggles on his platform along the way.
Mental Health has been thankfully and increasingly growing topic in the world and especially in the entrepreneur community and more. How does your work and ambition influence your mental state?

In this episode, Rob and I openly tackle this sensitive but needed discussion from the viewpoint of business owners, but really look at in a way that is relatable for almost anyone. Rob and I discuss our own struggles and experiences with anxiety (mine), depression (his) and then go on to unpack some of the ways they each manage these challenges.

We also talk about breaking the stigma and finding ways to be great along the way.. This is one of the least business-centered episodes of the show, but you don’t want to miss this one.

Article published in Feedfront Magazine: Mentally Breaking Down Your Hustle

Other Resources mentioned in the show:

Never Eat Alone by Keith Ferrazzi (book)

The Happiness Advantage by Shawn Achor (book)

Choosing To Cheat by Andy Stanley (book)

Sponsor/Partnership

Dapper Black Box is the first and only subscription service for the conscious gentleman. Get monthly deliveries of 3-4 fashionable accessories (e.g. ties, socks, lapel pins, etc.) and toiletries (e.g. moisturizers and oils) at only $28/month (retail up to $70). Committed to providing different items from different black-owned brands each month. Free shipping within the US. Use the Code: DBBXBLK to Get 20% off TODAY!

Mar 1, 2020

As a longtime film and TV producer, Cheryl Miller Houser has become used to the fact that each production becomes its own business enterprise and creating her own company Creative Breed made it a natural investment to follow 6 (8 total including partners) young entrepreneurs in Detroit trying to find their footing in the documentary that I found on Netflix called ‘Generation StartUp‘.

Generation Startup takes us to the front lines of entrepreneurship in America, capturing these entreprenuer’s stories. This film that Cheryl and Co-Directed with Academy Award winner Cynthia Wade celebrates risk-taking, urban revitalization, and diversity while delivering a vital call-to-action—with entrepreneurship at a record low, the country’s economic future is at stake.

Cheryl also tells her story of stepping out and creating her own company  which was designed to create emotionally engaging content that inspires people to think, feel and take action like this. The goal is to share masterful story-telling across all media/multi-platforms.

 

We also discuss Detroit’s rise a bit more in a blog post you should check out called More than Profit

Sponsor/Partnership
Thrive Themes Blazingly fast WordPress templates and plugins, built to get more traffic, more subscribers, more clients and more customers for you.

Additional Links

Venture for America

Women Rising

michipreneur

Detroit Is Beckoning to Tech Entrepreneurs

Feb 24, 2020

Jesse Jones is the FIRST lawyer we’ve had on the show to try and help answer questions for you on why having a lawyer is important, how to best use that lawyer when starting your business and more.  In 2006, he graduated magna cum laude with bachelor’s degree in exercise science from Eastern University in Philadelphia, Pennsylvania. Jesse earned his law degree in 2009 from the Wake Forest University School of Law.

Jesse has been working with the Law firm Forrest Firm here in Raleigh-Durham which is jesse-jones-forest-firmsmy personal firm and why I thought it would be good to have him on and speak with you. Jesse and his firm are well grounded in the startup space and have a developing partnership with American underground a google supported co-working space that you’ve heard me talk about in the past. His areas of focus are Specific start-up counseling, seed, venture capital, and debt financings, mergers and acquisitions, and the negotiation and structuring of a wide range of contracts and transactions. Jesse and I cover;

  • His role at Forest Firms
  • How you find the right lawyer?
  • Some massive missteps you’ve seen others take in business?

Other Business Law Related Questions:

    • The two most important legal steps you should take when starting your business.
    • Why you can’t afford to cut corners with your privacy policy or terms and conditions.
    • What to do when someone copies your content online.
    • Pros and cons for common ways to structure your business.
    • What you should know about starting your business in a different state.
    • Tips for trademarking your brand and copyrighting your content.
 
 
Feb 17, 2020
I’m delighted to interview Mick West, founder of Metabunk.orgContrailscience.com, I first heard of Mick on the Joe Rogan Podcast. Micks’s first claim to fame was as a video game developer, one of the founders of the studio that made the “Tony Hawk Pro Skater” series.   We talk about how we got his start debunking, conspiracy theories, contrails, vaccines and how listeners can get involved in promoting scientific and rational viewpoints. The highlight is his book  Escaping the Rabbit Hole which is a manual for adopting West’s style of engagement.
 
As he tells his own story in the book, even then he was interested in the irrational ideas people spread around the office and online; cashing in his stock options let him take up his “hobby of debunking more seriously.
 
We talk about how we got his start debunking, conspiracy theories, contrails, vaccines and how listeners can get involved in promoting scientific and rational viewpoints. The highlight is his book  Escaping the Rabbit Hole which is a manual for adopting West’s style of engagement.
 

Sponsor/Partnership

The Beginner’s Guide To Outsourcing Your Business: Find, Hire, and Build Your Team Virtually Today! $2.99 Ebook on Amazon. Step-by-step guide every entrepreneur needs to build his or her business with the asset of working with virtual employees. Focusing on business growth, giving you the time to work less in the business and more time working on the business.

 
Feb 3, 2020
Alfred A. Edmond Jr. is SVP & Executive Editor-at-Large of Black Enterprise, responsible for providing brand, marketing and content leadership as a member of BEs senior management team. Alfred is a widely recognized expert on personal finance, entrepreneurship, mentorship, leadership development and the practical application of faith in daily living. 
 
He is also known for his A Grown Man Knows content on the values and behaviors of responsible, life- affirming manhood, which has garnered enthusiastic appreciation.

 

Alfred and I discuss:
    • Start in Journalism
    • The beginning of working @ Black Enterprise
    • His First assignment (story)
    • Remembering Reginald F. Lewis
    • The shift in media
    • Black Enterprise stake in events
    • The Grown Zone
    • and much more….

Other Resources:

I Am College Material!: Your Guide to Unlimited College, Career, and Life Success

Deal of the year – Reginald F. Lewis (Black Enterprise article)

Sponsor/Partnership

Blooom – Your 401k could earn more. Take a minute to link up your 401k to and maximize your investments. For $10/ month, we manage your nest egg so you can enjoy life.

Jan 13, 2020
Author and international keynote speaker, Roger is a recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience and corporate culture. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing.
 
As well as authoring Friction: The Untapped Force that Can Be Your Most Powerful Advantage, Roger has also written the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing which has been translated into nine languages.
In addition, Roger writes the popular blog Neuromarketing and a column at Forbes.com. He founded Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website, which was acquired by Hobsons, a unit of UK-based DMGT, where Roger served as Vice President of Digital Marketing after the acquisition.
 
Roger's new book takes you step-by-step through the process of:
  • Empowering frank conversations
  • Guiding individual and team behaviors
  • Getting ahead of friction
  • Optimizing the customer experience
  • Building a frictionless corporate culture
Combining scientific research with real-life examples of leaders who have conquered business friction, Roger shares with us his thoughts on how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change.

Sponsor/Partnership:

Blooom – Your 401k could earn more. Take a minute to link up your 401k to and maximize your investments. For $10/ month, we manage your nest egg so you can enjoy life.

Jan 5, 2020

The story of how Jack Daniel's began his distillery through the help of an enslaved African-American, Nearest Green is no longer an open "secret". Fawn Weaver, Owner and CEO was in Singapore and read a New York Time article written by Clay Risen (who has some amazing articles btw) that forever changed Fawn's life and the landscape of the whisky industry. Fawn is an American investor, historian, relationship blogger, and best-selling author. Seems it was destiny for her to share Nearest Green's story.

Jack Daniel was apprenticed in his youth to a Tennessee-based Lutheran preacher, grocer, and distiller named Dan Call. Green was a master distiller who was also owned by Call. Green would go on to teach Jack Daniel everything he knew about the art of distillation and the operation of a whiskey still.

Though Jack publicly praised his mentor, the brand that lived on long after ignored him. Green was written out of the Jack Daniel’s brand backstory—even though he was mentioned in Daniel’s official biography over 50 times. Fawn uncovered thousands of documents, traced Daniel and Green’s histories and came to a formal conclusion—with the help of a couple of members of Green’s lineage and supporting documents: Nathan Green, once freed, was the first master distiller of the Jack Daniel’s brand and the first African-American known to do it.

 

Other Resources:

The Story of Nearest Green

Dec 29, 2019

Anyone who has stopped drinking — either temporarily or permanently — knows the decision is often met with questions, curious looks, or after-school special-style challenges. It can be enough to make you throw in the proverbial cocktail napkin. But Chris Marshall, the visionary behind Sans Bar, wants to make it easier.

Sans Bar, billed as the first alcohol-free bar in Texas, is inspired by Marshall’s personal and professional experiences watching people struggle with alcohol. Marshall being a recovering alcoholic himself, also spending years as a substance abuse counselor, witnessed first-hand the damage that alcohol could cause. In addition to Austin, Chris also hosted pop-ups in places like LA, Portland and Kansas City.

Sober bars, although they’ve been gaining attention in New York, have typically not worked in America, and Marshall wants to change that. His goal is to have a Sans Bar in every city and Sans Bar brand drinks in stores, to be the Starbucks for the sober-curious era

Other Resources:

The rise of the sober curious: having it all, without alcohol
The sober curious movement: Everything you need to know

Dec 16, 2019

Kristen Hadeed imagines a world in which all organizations have cultures that empower people to keep climbing toward the best version of themselves every day. As the young leader of Student Maid, a successful cleaning company that hires students, Kristen has fostered a unique perspective on leadership, organizational culture and engaging the next generation.student-maid-gainsville

In October 2017, she published her first book, "Permission To Screw Up," in which she tells the stories of her biggest mistakes in leadership. She hopes to inspire other leaders to share their "perfectly imperfect" stories of success to empower people with the knowledge that even if they screw up, they can still make it. Kristen and Student Maid have been featured in news outlets including PBS, FOX, Inc., TIME and Forbes. Her first TED Talk has received more than two million hits on YouTube.

Sponsor/Partnership:

Coinbase is a secure online platform for buying, selling, transferring, and storing digital currency.

Other Links:
What One CEO Did When 45 of Her Employees Quit (INC)

Nov 25, 2019

Serial entrepreneur Robert “Bob” Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He has an exceptional track record of helping companies grow their revenues and profits using performance-based affiliate marketing. He’s also the author of the book Performance Parnerships which is a great read!

Bob is a highly sought after speaker for business & marketing conferences, and a contributor to many large publications including Success.com, Entrepreneur.com.   Every Friday, Bob writes an inspirational post for his friends, family, and employees on his website Friday Forward.

Bob and I discuss;

  • What Bob and his team does to drives success today?
  • Diversity in Tech
  • The “average” employee
  • Culture, Core Values and Leadership in his companies
  • How to you focus and work on “time management”
  • Leverage influencer marketing to expand your brand’s reach.
  • Blockchain in performance marketing
  • Advice for other entrepreneurs
  • and much more!

Also check out our blog posts relative to this conversation!

Sponsor/Partnership:

Coinbase  a secure online platform for buying, selling, transferring, and storing digital currency

Nov 19, 2019

ReviTrage, has developed into a leader in the Viral and Social Marketing space, and leverages these powerful channels to help his 100+ Internet Top 1000 clients grow their online revenues rapidly. As CEO of ReviTrage,

Nick is responsible for generating over $10M+ in revenue each month for his clients. What if I told you that one site alone can make or break your business in many ways. When sites have amazing viral success, it's a great story to share. When they fail, it can hurt for a long time. Nick shared his successes in broadening his reach through new products and services—not dependent on Google—such as Reddit. Nick has spent a lot of time in what can appear to be a complex but welcoming community and today shares his insight into being a real part of this ever-growing community. 

Nick and I discuss...

  • What Revitrage Does
  • Revenue generated for his clients and commissions paid to him.
  • What Reddit is?
  • Success that he's seen on Reddit
  • How to get involved in the Reddit community
  • The ways smart marketers and freelancers are using Reddit to drive traffic and generate leads
  • The differences between “brand platforms” (like Facebook) and “community platforms” like Reddit.
  • The types of content that perform best on community platforms.
  • Tip: Cool "people finder" tool I use called Rocket Reach
  • and much more!
Nov 12, 2019

Andrew Brandt has over 25 years of experience in professional football, both from the management and player representation side.

Andrew has written about Sports Money for ForbesHuffington Post and more, while also appearing across all ESPN TV, radio and online platforms. In his time in the football business, Brandt served as an agent, World League GM and a VP with the Green Bay Packers.

Since leaving the Packers in 2008, Andrew has focused on media and teaching. On the media-side, he provided NFL business analysis for ESPN (he’s shared openly about being laid off from ESPN (he’s shared openly about being laid off from ESPN) and writes a column for Sports Illustrated at MMQB.SI.com. He’s also the Director of the Moorad Center for Sports Law at Villanova University, which is one of only a handful of sports law programs in the United States.

On top of that and as I alluded to above in talking about being laid off from ESPN, he’s also a podcaster, focusing on the business of sports in a podcast named, The Business of Sports with Andrew Brandt.

Nov 4, 2019

I had the opportunity to travel to Amsterdam earlier this year for a Lenovo event we hosted with some EU colleagues. Before my travels I read an article in Travel Noire. There’s so much more to Amsterdam than weed culture, but there’s no denying that it’s a huge draw. I wanted to dive deeper and reached out to Co-founder Taraq who was happy to have us use his place as our venue.

Water & Brood’s mantra is Good Food, No Bullshit”. It’s a chic restaurant located near many of Amsterdam’s famous museums and attractions where owners and brothers Rachid and Taraq Hok-Ahin serve everything from chicken and waffles and acai bowls to dishes inspired by their Surinamese roots.

Taraq and I cover:

  • Going to school with a greater purpose
  • How he got into the restaurant business
  • The challenges of opening and running a restaurant business
  • Logistics considerations in the restaurant business (margins, competition, menu, product, etc..)
  • Difference between a coffeeshop which sells weed and cafe
  • and more!

Sponsor/Partnership

The Beginner’s Guide To Outsourcing Your Business: Find, Hire, and Build Your Team Virtually Today! $2.99 Ebook on Amazon. Step-by-step guide every entrepreneur needs to build his or her business with the asset of working with virtual employees. Focusing on business growth, giving you the time to work less in the business and more time working on the business.

Oct 28, 2019
I had the pleasure of talking with someone that I’ve been following for a while, Jenn Herman, from Jenn’s Trends. We discussed ways to get the most out of Instagram with tips, and more.
 
Jenn Herman has a unique perspective on business and success on social media, which earned her the prestige of being on the list of Top 10 Social Media Blogs three years in a row: 2014, 2015, and 2016. She is also the author of The Ultimate Beginner’s Guide to Instagram and Stop Guessing.

 

 
 
Right now, 65% of the world’s top brands use Instagram and Jenn says the number continues to grow. There are 200 million monthly active users on Instagram, 70% of which log in daily. This is a huge base of people for marketers to reach. No matter who your target audience is, some of them will use the platform. You’ll hear why you can reach people more clearly through Instagram than you can with any other platform.
 
As a marketer, you should aim to create original images for Instagram. There are many different ways to incorporate your products and services into an image to make it look more native and get better engagement.
 

 

Download the Free Insiders Highlight PDF:

[thrive_2step id='4914']instagram-tips[/thrive_2step]
[thrive_2step id='4914'] Click here to download Jenn’s top Instagram marketing tips from this episode. [/thrive_2step]
 

 

Sponsor/Partnership
KDP Rocket Easy to use tool to help find bestselling book ideas, profitable niches, rank better in Amazon, & select Kindle keywords. Get your book noticed on Amazon.
 

 

Other Info:
 
A Brief History of Instagram's First Day (TIME article)
Oct 22, 2019

Courtney Reum and his brother Carter are former Goldman Sachs investment bankers, entrepreneurs, operators, and investors. Courtney and Carter started their careers working on deals ranging from Under Armour to Vitamin Water and have since left to pursue careers as both Entrepreneurs and new age VCsp.

After co-founding and eventually successfully selling VEEV Spirits, Courtney and Carter started M13, a 21st century investing platform that seeks to affect outcomes for founders, partners, and investors by institutionalizing the process of scaling consumer-centric brands. Courtney and Carter currently live in Los Angeles, where they run day-to-day operations at M13.

shortcut startup success

Courtney discusses his and Carter's book “Shortcut Your Startup” (an Amazon #1 best-seller) and ways to turn traditional advice on its head for better startup success. Listen for these action items you can use to take advantage of and help shape your business today!

Courtney and I discuss;

  • The influence of their father
  • Learning valuable lessons on Wall Street
  • The show Hatched
  • Criteria in looking for investment opportunities
  • Why this (another) business book...'Shortcut Your Startup'
  • Speedboat vs. Sailboat

and much more!

Also... check out the Marketplace Post Game: The Startup Learning Curve in which we dive a bit deeper into the discussion between Priest and Courtney about how your first startup idea not working shouldn't discourage you.

Other Links:

Book 'Shortcut Your Startup: Speed Up Success with Unconventional Advice from the Trenches'

INC Articles: https://www.inc.com/author/carter-and-courtney-reum

Oct 14, 2019

Josh Zloof, Co-Founder & CEO of Sudden Coffee is passionate about more than just serving up a great cup of coffee. After launching several businesses that ended in some success and even more failures, Josh knew he needed to find his “why.” This led to him founding Sudden Coffee on the idea of “making one billion people happy.” 

Today, Sudden Coffee has served over 200,000 cups of their single origin, speciality grade, instant coffee (delivered right to your door). With over $4.2M raised from Sudden Coffee have been featured in the New York Times, Food & Wine, and GQ. 

Josh and I Discuss:

  • Ideas on penetrating the crowded coffee/beverage space
  • How Sudden Coffee is sourced
  • Process of making instant coffee
  • Funding
  • Focus around marketing
  • Distribution
  • Working with coaches and mentors
  • and much more!

Use Code: marketplace for 10% off your order @ https://www.suddencoffee.com/

Oct 7, 2019

Ahead of his annual Digital Nomad Summit, I had a chance to chat with Johnny FD. A digital nomad who In 2008 quit his corporate gig in California to move to Thailand and follow his passions and work as a Scuba Diver around the world. It was in Thailand that he spent a few years training professionally as a Muay Thai Fighter and fighting professionally. 

In 2013 he started my first online business through publishing a book on Amazon Kindle, then replaced his 9-5 income by starting a dropshipping store which he later sold and start investing in other passive income vehicles. Johnny also started a blog to document and share his journey as a location independent entrepreneur or what he now labels as a digital nomad with my friends and family.

Johnny and I discuss;

  • What is a Digital Nomad
  • How he finances his travels
  • Staying connected with friends and family
  • Steps to becoming location independent
  • His growth spiritually, mentally, financially
  • and much more!

Sponsor/Partnership:

Coinbase  a secure online platform for buying, selling, transferring, and storing digital currency

Other Resources:

Digital Nomad Summit US http://www.nomadsummit.com/
Johnny's Podcast http://www.travellikeabosspodcast.com/
Johnny's Course http://www.johnnymethod.com/
My Fight Camp Blog http://www.myfightcamp.co
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