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The Marketplace: Online Business | Marketing | Finance| Lifestyle

The Marketplace is a weekly podcast posted every Sunday and hosted by Priest Willis, Sr. The podcast is created with you in mind and talks with a variety of industries such as education, business, sports, comedy, entrepreneurship and more!
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The Marketplace is a weekly podcast posted every Sunday and hosted by Priest Willis, Sr. The podcast is created with you in mind and talks with a variety of industry leaders in business, education, music, sports, comedy, entrepreneurship and more!

Apr 5, 2020

Born and raised in Rye, New York, Jeff Amendola moved to North Carolina in 2009. When he arrived in Durham. North Carolina in his search for a career, he became a Durham Police Officer. He never forgot that as a kid, he would often go shopping along Arthur Avenue in the Bronx with his parents and come across a cigar factory where he would watch the torcedors roll cigars and decided to start in the cigar business after starting as a side hustle, he created his own Amendola Family Cigar Brands. He reached out to the cigar makers he’d befriended on Arthur Avenue to design him a signature cigar that he could use at his pop-up cigar events. 

While sitting at a live Watts & Ward event, Jeff and I discuss;

  • How he got started in cigars
  • Starting young in an "older" industry and creating a brand
  • Thoughts around saturation in the cigar market
  • How he promotes the brand (online, trade shows, events, etc)
  • Favorite Amendola Cigar
  • Working with different fillers and wrappers
  • U.S Food and Drug Administration (USFDA)  treatment on premium cigars vs. cigarettes.
  • Cigars for beginners
  • Cuban Cigars and much more!

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