Craig Dubitsky is one of the most creative minds in consumer goods, with a proven track record for finding the white space in competitive markets. He is the "Friendly Founder" of <a href="https://www.hello-products.com/" target="_blank" rel="noopener noreferrer">Hello — the “naturally friendly” oral care company</a> whose products are vegan, never tested on animals, and made in the USA.
Prior to Hello, Craig co-founded <a href="https://evolutionofsmooth.com/pages/lip-care" target="_blank" rel="noopener noreferrer">Eos</a>, a women’s personal care brand known for its ubiquitous lip balm. He also served as SVP of Venture Development at Simon Property Group, leading the initial investment in <a href="https://methodhome.com/" target="_blank" rel="noopener noreferrer">Method Products</a> — a manufacturer of biodegradable natural cleaning supplies, which was named the 16th “most innovative company in the world” by Fast Company in 2008. Craig himself was named to Advertising Age's Creativity 50 as one of the “Most Influential and Innovative Creative Thinkers and Doers” in 2014.
In this conversation, Craig shares the story of how he founded Hello, and offers advice from his transformative career.
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