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The Marketplace: Online Business | Marketing | Finance| Lifestyle

The Marketplace is a weekly podcast posted every Sunday and hosted by Priest Willis, Sr. The podcast is created with you in mind and talks with a variety of industries such as education, business, sports, comedy, entrepreneurship and more!
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The Marketplace is a weekly podcast posted every Sunday and hosted by Priest Willis, Sr. The podcast is created with you in mind and talks with a variety of industry leaders in business, education, music, sports, comedy, entrepreneurship and more!

Mar 3, 2018

Brian Smith was born in Australia, where he developed his love of surfing. A chartered accountant, he studied at the UCLA Graduate School of Management, and with $500 of start-up money, he founded UGG Imports to bring sheepskin footwear to America. 

ugg boots

A passionate innovator and entrepreneur, Brian is one of the most sought after business leaders in the country today. As a media guest and inspiring speaker, he is committed to teaching his breakthrough business strategies to entrepreneurs and translating personal vision and spirituality into company culture.

Brian and I discuss;

  • The motivation for business
  • Bringing a trend from Australia to California
  • Challenges he overcame in the early days like getting distribution for his product
  • How exercise and meditation helps him manage stress in business
  • How to create demand for a product that the market doesn’t necessarily know it "needs".
  • The brand re-alignment that created the tipping point for Ugg's
  • His four mantras for business.
  • Important things to understand if your goal is to build an iconic brand
  • and more...

Other Links:

The Birth of a Brand (book)

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TubeBuddy’s channel management browser plugin helps content creators, brands, and networks save time and grow their brands directly from within YouTube.

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