I had a fun and eye opening (or mind opening) discussion with Nir Eyal who blogged often about psychology and marketing which eventually brought him to the path of marrying the two and published a book called: Hooked – How to Build Habit-Forming Products. Hooked is a guide with a very insightful and simple thought system to building habit-forming products. If you’re a marketer, designer, entrepreneur and more, this is for you.
We discuss;