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The Marketplace: Online Business | Marketing | Finance| Lifestyle

The Marketplace is a weekly podcast posted every Sunday and hosted by Priest Willis, Sr. The podcast is created with you in mind and talks with a variety of industries such as education, business, sports, comedy, entrepreneurship and more!
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Now displaying: January, 2020

The Marketplace is a weekly podcast posted every Sunday and hosted by Priest Willis, Sr. The podcast is created with you in mind and talks with a variety of industry leaders in business, education, music, sports, comedy, entrepreneurship and more!

Jan 13, 2020
Author and international keynote speaker, Roger is a recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience and corporate culture. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing.
 
As well as authoring Friction: The Untapped Force that Can Be Your Most Powerful Advantage, Roger has also written the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing which has been translated into nine languages.
In addition, Roger writes the popular blog Neuromarketing and a column at Forbes.com. He founded Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website, which was acquired by Hobsons, a unit of UK-based DMGT, where Roger served as Vice President of Digital Marketing after the acquisition.
 
Roger's new book takes you step-by-step through the process of:
  • Empowering frank conversations
  • Guiding individual and team behaviors
  • Getting ahead of friction
  • Optimizing the customer experience
  • Building a frictionless corporate culture
Combining scientific research with real-life examples of leaders who have conquered business friction, Roger shares with us his thoughts on how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change.

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Jan 5, 2020

The story of how Jack Daniel's began his distillery through the help of an enslaved African-American, Nearest Green is no longer an open "secret". Fawn Weaver, Owner and CEO was in Singapore and read a New York Time article written by Clay Risen (who has some amazing articles btw) that forever changed Fawn's life and the landscape of the whisky industry. Fawn is an American investor, historian, relationship blogger, and best-selling author. Seems it was destiny for her to share Nearest Green's story.

Jack Daniel was apprenticed in his youth to a Tennessee-based Lutheran preacher, grocer, and distiller named Dan Call. Green was a master distiller who was also owned by Call. Green would go on to teach Jack Daniel everything he knew about the art of distillation and the operation of a whiskey still.

Though Jack publicly praised his mentor, the brand that lived on long after ignored him. Green was written out of the Jack Daniel’s brand backstory—even though he was mentioned in Daniel’s official biography over 50 times. Fawn uncovered thousands of documents, traced Daniel and Green’s histories and came to a formal conclusion—with the help of a couple of members of Green’s lineage and supporting documents: Nathan Green, once freed, was the first master distiller of the Jack Daniel’s brand and the first African-American known to do it.

 

Other Resources:

The Story of Nearest Green

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